There was a group of us–adventure and biking fanatics–that ended up asking a question over and over. After all these years and product advancements, why is it still so frustrating to take your racks and gear on and off the car? Loading up never goes exactly according to plan. You end up late more often than not, which cuts into precious adventure time. And all that makes you drop the eff bombs. But could it be easier? Could we swear less when loading and unloading? What if using the racks and gear were the easy part? We knew it could be done (and without breaking the bank). We just had to get the right features into a product.